Privacy Policy
Personal Information We Collect
We may collect the following categories of personal information:
- Contact details (name, address, email, phone number)
- Financial information (payment details, transaction data)
- Account information (username, password, preferences)
- Transaction data (purchases, returns, browsing activity)
- Communications with us
- Device and usage data (IP address, browser, interactions)
Personal Information Sources
- Directly from you
- Automatically through cookies and tracking technologies
- From service providers
- From third-party partners
How We Use Your Personal Information
- Provide and improve our Services
- Process transactions and fulfill orders
- Communicate with you
- Send marketing and promotional content
- Prevent fraud and enhance security
- Comply with legal obligations
How We Disclose Personal Information
How We Disclose Personal Information
In the preceding 12 months, we have disclosed the following categories of personal information for a business purpose, and the following categories may be “sold” or “shared” (as those terms are defined under the CCPA/CPRA) for cross-context behavioral advertising:
- Identifiers (name, email, phone, address, IP address) — disclosed to service providers, payment processors, shipping carriers, and advertising partners; identifiers and device data may be “shared” with advertising partners unless you opt out.
- Commercial information (purchases, transaction history) — disclosed to service providers and, where you complete a purchase through an AI shopping channel, to that channel at your direction.
- Internet or network activity (browsing activity, interactions with the Services) — disclosed to analytics and advertising partners; may be “shared” for targeted advertising unless you opt out.
- Financial information (payment details) — disclosed to payment processors only; not sold or shared.
Service Providers
- Shopify: Our store is built on Shopify’s e-commerce platform. As part of powering our store, Shopify may collect certain data including page URLs, device information, and browsing activity through their infrastructure services. Privacy Policy | Cookie Policy
- Google Analytics: Privacy Policy | Opt-Out
- LinkedIn: We use the LinkedIn Insight Tag for analytics and advertising purposes. Privacy Policy | Opt-Out
- HubSpot: Privacy Policy
- Vonage-Teams: Privacy Policy
AI Shopping Assistants & Agentic Storefronts
Our products may be discoverable and, in some cases, purchasable through third-party AI shopping assistants and “agentic” commerce channels (such as AI chat platforms) that connect to our store through Shopify’s agentic storefronts program and Shopify Catalog.
- Product data: AI channels may access our product catalog information, such as product titles, descriptions, images, pricing, and availability. This is store data, not your personal information.
- Order data (direct checkout): If you choose to complete a purchase directly within an AI channel, that channel will collect and process the order details needed to place and fulfill your order — such as your name, email address, phone number, and shipping address — and will share the relevant details with us so that we can fulfill your order. This disclosure occurs at your direction when you initiate the purchase.
- What is not shared: AI channels do not receive access to our customer database, your full order history with us, or orders you have placed through other sales channels.
When you interact with an AI shopping assistant, your use of that platform is also governed by the AI provider’s own privacy policy, which we encourage you to review. For more information about how Shopify enables these channels, see Shopify’s documentation on data sharing and privacy for agentic storefronts.
Advertising & Behavioral Targeting
We use cookies, pixels, and similar technologies (including Meta/Facebook tools) to deliver targeted advertising and measure performance.
Learn more:
- Facebook/Meta: Privacy Policy
- NAI: How Advertising Works
You can opt out of targeted advertising:
Legal & Business Transfers
Consent & Direction
Emailing Policy
Do Not Track
Global Privacy Control (GPC)
Security
Your Rights
Depending on your location, you may have rights including:
- Access your data
- Request deletion
- Request correction
- Opt out of targeted advertising and the sale or sharing of personal information
- Data portability
- Appeal a decision we make regarding your request (where provided by your state’s law)
California Residents – Your Privacy Rights (CCPA/CPRA)
If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These rights include:
- Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the sources from which it was collected, the purposes for collecting it, and the third parties with whom it has been shared.
- Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions.
- Right to Correct: You have the right to request that we correct inaccurate personal information we hold about you.
- Right to Opt-Out of Sale or Sharing: You have the right to opt-out of the sale or sharing of your personal information. To exercise this right, please visit our Do Not Sell or Share My Personal Information page or click the “Do Not Sell or Share My Personal Information” link in the footer of our website. We also honor the Global Privacy Control (GPC) browser signal as a valid opt-out request.
- Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of your sensitive personal information to only what is necessary to perform the services you requested. We do not use or disclose sensitive personal information for purposes other than those permitted under CPRA regulations.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.
Authorized agents: You may designate an authorized agent to submit a request on your behalf. We may require the agent to provide proof of your written authorization and may require you to verify your identity directly with us.
To exercise any of the rights listed above (other than opting out of sale/sharing), please contact us at:
Email: sales@varsityclothing.com
Address: 300 Fame Avenue, Hanover, PA 17331, United States
We will respond to verified requests within 45 days as required by law. We may need to verify your identity before processing your request, and we may extend the response period by an additional 45 days where reasonably necessary, in which case we will notify you.
Other U.S. State Privacy Rights
If you are a resident of a state with a comprehensive consumer privacy law (including Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and other states with similar laws), you may have the right to access, correct, delete, and obtain a portable copy of your personal information, and to opt out of targeted advertising, the sale of personal information, and certain profiling. To exercise these rights, contact us using the details in the “Contact Us” section or use the opt-out tools described above.
Right to appeal: If we decline to take action on your request, you may appeal our decision by replying to our response or emailing sales@varsityclothing.com with the subject line “Privacy Request Appeal.” If your appeal is denied, you may contact your state Attorney General to submit a complaint.
European Economic Area, United Kingdom & Switzerland (GDPR)
If you are located in the EEA, the UK, or Switzerland, we process your personal information under the following legal bases:
- Performance of a contract: to process your orders, payments, and deliveries and provide the Services.
- Legitimate interests: to improve our Services, prevent fraud, and conduct first-party analytics, where not overridden by your rights and interests.
- Consent: for marketing communications and non-essential cookies and tracking technologies. You may withdraw consent at any time through our cookie preferences tool or by unsubscribing.
- Legal obligation: to comply with applicable laws, such as tax and accounting requirements.
Data Retention
International Transfers
Children's Privacy
Changes to This Policy
Contact Us
Email: sales@varsityclothing.com
Address: 300 Fame Avenue, Hanover, PA 17331, United States